Niklas Alexander Chimirri is an Associate Professor in Social Psychology of Everyday life at the Department of People & Technology, Roskilde University (Denmark). His main research interest has been revolving around the question of why people develop so strongly differing and ambiguous views of what is happening in the world. In particular, he got interested in the role of increasingly customized mass media as a potential catalyst. Since his PhD project (2010-2014), he has particularly focused on what it means for the relations between children, parents, professional educators, and the people around them, to be developing their agency in societies whose communication is heavily digitalized and mediatized. This also includes studying the possibilities and limitations of situating psychological research in praxis, and thus of engaging as a humanistic and social science researcher from within the everyday life of those he does research together with.