Olga Rubtsova is an Associate Professor and the Head of the Centre for Interdisciplinary Research on Modern Childhood in Moscow State University of Psychology & Education. She graduated from Moscow State Linguistic University majoring in English, French and German and later got her PhD in Psychology. The area of Prof. Ass. Rubtsova scientific and research interests covers various aspects of modern childhood and childhood development, adolescence and adolescent education, digital media as a new means of mediation, as well as studying drama and theatre in the light of cultural-historical theory and activity approach. Prof. Ass. Rubtsova is a member of the Editorial Board in the journals «Cultural-historical psychology» and «Journal of Modern Foreign Psychology». A few of the publications in English and Russian are available at http://psyjournals.ru/en/authors/a33599.shtml